Thoughts on Architecture Myths & Management
Architecture, the status of its institutions, the relevance of the teaching curricula and the fragmentation of the role of architects in practice reflect the prevailing ethos of our society and culture.
The Boiled Frog Syndrome
A frog jumps into a pot of water which is gradually being heated. As the water gets warmer, the frog adjusts its body temperature and continues to adjust to the increasing water temperature until, ultimately, the frog is boiled alive.